“Penn’s operational excellence paired with ESPN’s unmatched brand and reach is a powerful combination that will drive this compelling new sportsbook.”ĮSPN BET is a newly branded online sportsbook from Penn and ESPN and is available on Apple iOS and Android and via web at In addition, Penn’s online casino offering is accessible within ESPN BET via mobile and web under the Hollywood Casino brand in Michigan, New Jersey, Pennsylvania and West Virginia. “Our successful launch is the culmination of months of hard work across both teams, and we could not be more excited to roll out ESPN BET in partnership with ESPN,” Jay Snowden, CEO & president, Penn Entertainment, said in a statement. Jay Snowden (Photo Courtesy Penn Entertainment Inc.) announced its agreement with ESPN Inc., securing the rights to the ESPN BET trademark for online sports betting in the U.S. The “go live” comes three months after Wyomissing-based Penn Entertainment Inc. announced Wednesday that ESPN BET has been successfully launched in the 17 states where the company offers online sports betting.