Some talent agencies pitch them artists, and if the show sells enough tickets, the casinos will continue to book more artists within that market. Their findings give them a better idea of what appeals to those demographics and who those audiences would appreciate seeing on their entertainment rosters. Fantasy Springs Resort Casino, Pechanga Resort Casino, Morongo Casino Resort & Spa, and Agua Caliente Casinos work with agencies within Asian, Latino and other communities.
“As much as Latin music has changed, in this market, the older demographic is still more popular,” Ryan said.Įvery casino has a different method of predicating how well artists or events will do, which they analyze before booking shows.
